Whether you're a Project Lead, HR Business Partner, or a functional expert, the difference can be game-changing.

Subject Matter Experts...

are valued for their expertise and ability to answer questions. They are often transactional - called upon for their knowledge when a specific need arises.

Trusted Advisors,

however, bring a different kind of value. They are sought out for their judgment, perspective, and ability to navigate complexity.

When you operate as a trusted advisor:

  • Leaders share more information with you, enabling mutual success.
  • You’re involved earlier, allowing you to be proactive rather than reactive.
  • Your recommendations are trusted and acted upon.

A critical part of becoming a trusted advisor is giving advice effectively. Here are a few strategies to elevate your approach:

  1. Put the problem into the business context.
  2. Provide optionsand data to build credibility.
  3. Educate without “educating” – focus on informing, not lecturing.
  4. Be clear: give a recommendationand why it matters.
  5. Act as a coach, helping leaders think through implications and solutions.

Becoming a trusted advisor doesn’t happen overnight, but the rewards—for you and the business—are worth it.