Unlocking Potential.
The spark of potential lives in every person.
" Sometimes, all it takes is the right conversation to ignite it. "
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Stacey B Murphy Founder of SMA

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Key Areas of Expertise

At SMA | Stacey Murphy & Associates, we partner with organizations to build stronger leaders, align HR strategies with business goals, and create cultures where people thrive. From leadership development and talent management to strategic HR consulting and professional development training, we tackle the challenges holding your teams back and empower them to move forward with confidence.

Whether it’s designing impactful talent frameworks, enhancing leadership skills, or facilitating meaningful conversations, our customized approach ensures every solution fits your unique culture and goals.

Workshops

Our professional development workshops empower leaders and teams with actionable insights, practical tools, and transformative strategies.

Coaching

One-on-one coaching creates an empowering space where individuals gain clarity, develop action plans, and build critical skills.

Keynote

Engaging presentations that motivate individuals, empower teams, foster thoughtful reflection, and provide practical strategies.

HR Consulting

We empower HR professionals to become strategic partners by aligning human captial strategies with organizational goals.

Our Mission

Our mission is clear: to empower organizations to achieve their goals through innovative people strategies that drive growth and transformation. We are committed to providing actionable, tailored solutions that:

Elevate Leadership Excellence

We empower leaders to navigate change, inspire their teams, and deliver results with confidence.

Foster Employee Growth

By cultivating the skills, mindsets, and capabilities of employees, we ensure that organizations have a strong and agile workforce.

Drive Organizational Success

Through strategic alignment and impactful development initiatives, we help organizations build a culture of high performance and sustained achievement.

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Why Choose Us?

At Stacey Murphy & Associates, we are passionate about empowering individuals and organizations to reach new heights. Let us help you develop the skills, confidence, and strategies needed to thrive in today’s dynamic workplace. Together, we’ll transform potential into performance.

Every organization is unique. We design our programs and strategies to align with your specific goals and culture. That’s why we take the time to learn about your business, culture, and challenges before developing tailored strategies to meet your specific needs. Whether you need to enhance your HR capabilities, develop your leadership pipeline, or create a high-performing team, our solutions are designed to drive results in your unique context.

With over 20 years of HR leadership experience, Stacey Murphy transforms people strategies into strategic drivers of business success, aligning talent and professional development strategies with organizational goals for measurable results.

Whether through workshops, keynotes, or one-on-one coaching, we deliver our insights in an engaging, inspiring manner that leaves a lasting impact. Our workshops and keynotes are thoughtfully designed to captivate audiences with interactive elements, real-world examples, and actionable takeaways. We tailor our content to meet the unique needs of each audience, creating an immersive experience that fosters learning and collaboration.

We prioritize practical application, equipping participants with tools they can immediately implement in their roles. By reinforcing learning through follow-up resources and continued support, we help drive meaningful, long-term transformation that aligns with organizational goals.

In today’s fast-paced and ever-evolving business environment, the success of any organization hinges on its ability to align people strategies with business objectives. Organizations choose to partner with Stacey Murphy & Associates because we bring a unique blend of expertise, innovation, and client-focused solutions that deliver measurable impact.

The Steps of
How We Work Together

Our Collaborative Process: From Discovery to Delivery. Our four-step process ensures we deeply understand your goals,
deliver tailored solutions, and achieve measurable outcomes.

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01

Discovery.

We begin with an initial consultation where we explore your unique goals, challenges, and aspirations.

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02

Proposal.

We develop a proposal that outlines the recommended approach, key deliverables, and timeline.

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03

Tailoring.

During this phase, we refine and tailor our approach to ensure it aligns seamlessly with your organization's culture, leadership style, and specific needs.

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04

Delivery.

We move into execution and delivery. Whether it's a workshop, coaching, keynote or consulting we focus on delivering exceptional value and sustainable results.

"When individuals feel seen, valued, and supported, they don't just meet expectations - they exceed them"
- Stacey Murphy
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Testimonials
Hear It From Past Clients
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"Stacey delivered a keynote on succession planning at our SIM Wisconsin Meeting that was nothing short of extraordinary. Her engaging style and novel insights captivated the audience, resonating deeply with our IT leaders. Attendees left inspired and empowered."
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Heidi Holdener

Senior Director, Business Development, Trissential
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"So many speaking points resonated with me. Thank you for bringing awareness to leading with optimism in such a chaotic world. Super helpful!
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Talia Ruff

Unlock Your Highest Potential Participant
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"I began working with Stacey in 2015, and she quickly made a significant impact at MGIC by developing professional development programs for executives, managers, and individual contributors. Stacey is a skilled presenter and trainer, and would be an asset to any organization."
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Margaret Crowley

VP of Marketing, MGIC
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"Insightful, I learned a lot about strategy and how to apply it in my role."
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Advancing Your Role as a Strategic HRBP Participant

HR Partner
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"I’ve had the opportunity to work with Stacey to explore my leadership style and develop executive presence. Stacey is incredibly insightful, bringing a tremendous background in personality styles and skill development. With her help, I’m more confident and effective in delivering high-impact messages."
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Tara Jensen Radmann

Director, Single Family Seller Service, Freddie Mac
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“Stacey Murphy is an exceptional executive coach, and I had the privilege of attending one of her customized leadership workshops. The session, which included book readings from the Lencioni series, MBTI assessments, and interactive exercises, was outstanding. Through Stacey’s expert guidance, the workshop not only facilitated trust and collaboration across the team but also supported individual growth by enhancing self-awareness and leadership skills. Her deep knowledge of personality styles and team dynamics, combined with her engaging approach, makes her a highly recommended resource for anyone looking to enhance both team cohesion and personal development.”
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Debby Dascalu

Senior IT Leader
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“We had the pleasure of working with Stacey Murphy over a decade ago to enhance our Talent Review process. Her expertise was instrumental in laying the groundwork and building a compelling case for bringing our talent development function in-house. The foundational pieces she helped us formulate have stood the test of time and continue to exist in our talent development strategies and initiatives today. Even after all these years, we still stay in touch, discussing the latest trends and best practices in the field. Her insights remain invaluable, and we appreciate her dedication to staying current. We recommend Stacey to any organization looking to enhance their talent review process and talent development strategies.”
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Jodi Chandler

Chief Human Resources Officer, First Business Bank
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"Exceptional use of 2 hours in a busy week. Easy to digest information and simple tactics to start to use immediately! Two hours was too short! Thank you!"
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Brenda

Unlock Your Highest Potential Participant
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Advancing Your Role as a Strategic HRP was enlightening and engaging. The workshop opened my eyes and gave me a new perspective on things I need to be doing differently to help lead this team forward in a new, different direction."
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Jane M. Beyer

Director of Talent Strategy, Milwaukee Area Technical College
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"I walked in with calls starting at 6 am full of all the issues that we talked about today. I am now leaving feeling excited and empowered to experiment with practical examples to continuously improve my leadership."
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Unlock Your Highest Potential Participant

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"Stacey delivered an extraordinary presentation that left a lasting impact on our entire team. Her ability to connect with the audience, share relatable stories, and provide actionable strategies motivated all of us. The energy and passion Stacey brought to the session encouraged everyone to embrace positive change and take ownership of their roles in driving success. I highly recommend Stacey Murphy to any organization looking to inspire their teams in the continued pursuit of excellence."
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Teresa Schell

President/Owner, VIVE Marketing for Manufacturers